Family Owned & Operated
Baraboo Grocery

Viking Express Market is a true one stop grocery store and shopping center offering: groceries, deli, bakery, meat, produce, dairy, liquor, beer, wine, gas, bait and more.

Our goal is to offer you a large selection of quality products with courteous and efficient service.

A full service grocery store with all the things you need to get on with your day.

Quality, Value, Service & Selection
… It’s the Viking Way

About Us

Weekly Ad SavingsHave our Weekly Ads conveniently sent to you every Monday morning.

Weekly Ad
Events Calendar
New Items
Contact Us

935 8th Street
Baraboo, WI 53913

Grocery Store Hours

(608) 356-6969

Fruit Pizza Recipe


Fruit Pizza recipe – a delicious and colorful dessert option.

Moscato Wine


A light sparkling taste and typically lower alcohol levels.

Fresh Bakery
Beer, Wine Liquor
Deli Case
Fresh Cut Meats
Gas & More


Crispy Willie Flavored Donuts

Today’s Flavor

Viking Express Market Deli Menu Specials

Deli Specials

Bakery Cakes Menu

Bakery Cakes

Viking Fresh Bakery Menu

Fresh Bakery

Catering Available from Viking Express Market

Deli Catering


Store Acceptance Policy

Coupon Policy

Viking Express Market Online Recipes

Online Recipes

Largest Liquor Department in the area

Liquor Department

Viking Employment Offerings