Family Owned & Operated
Baraboo Grocery

Viking Express Market is a true one stop grocery store and shopping center offering: groceries, deli, bakery, meat, produce, dairy, liquor, beer, wine, gas, bait and more.

Our goal is to offer you a large selection of quality products with courteous and efficient service.

A full service grocery store with all the things you need to get on with your day.

Quality, Value, Service & Selection
… It’s the Viking Way

About Us

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Events Calendar
New Items
Contact Us

935 8th Street
Baraboo, WI 53913

Grocery Store Hours

(608) 356-6969

One Day Seafood Sale

Seafood Sale

Oct. 28th – just in time for Halloween weekend menu planning.

Crispy Willie Donuts

Crispy Willie Donuts

Pumpkin every Wednesday, Cider available the rest of the week.

Fresh Bakery
Beer, Wine Liquor
Deli Case
Fresh Cut Meats
Gas & More


Crispy Willie Flavored Donuts

Today’s Flavor

Viking Express Market Deli Menu Specials

Deli Specials

Bakery Cakes Menu

Bakery Cakes

Viking Fresh Bakery Menu

Fresh Bakery

Catering Available from Viking Express Market

Deli Catering


Store Acceptance Policy

Coupon Policy

Viking Express Market Online Recipes

Online Recipes

Largest Liquor Department in the area

Liquor Department

Viking Employment Offerings


Crazy Fresh Kids Club logo

Kids Club link