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Family Owned & Operated
Baraboo Grocery

Viking Express Market is a true one stop grocery store and shopping center offering: groceries, deli, bakery, meat, produce, dairy, liquor, beer, wine, gas, bait and more.

Our goal is to offer you a large selection of quality products with courteous and efficient service.

A full service grocery store with all the things you need to get on with your day.

Quality, Value, Service & Selection
… It’s the Viking Way

About Us

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Events Calendar
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Contact Us

935 8th Street
Baraboo, WI 53913

Grocery Store Hours

(608) 356-6969



Baraboo Optimist Club, Friday, June 9th 11am-2pm.

Heavenly Roasters


Serving from 11:30am to 5:30pm throughout the summer.

Fresh Bakery
Beer, Wine Liquor
Deli Case
Fresh Cut Meats
Gas & More


Now Available

Bringing you an even larger selection to enhance your “one-stop shopping” experience.

KBS A Flavored Stout


Hillshire Snacking

Smithfield Pork Ribs


Crispy Willie Flavored Donuts

Today’s Flavor

Viking Express Market Deli Menu Specials

Deli Specials

Bakery & Cakes Menu

Bakery Cakes

Viking Fresh Bakery Menu

Fresh Bakery

Deli Catering Menu

Deli Catering


Store Acceptance Policy

Coupon Policy

Viking Express Market Online Recipes

Online Recipes

Largest Liquor Department in the area

Liquor Department

Viking Employment Offerings